Interview 6 - David Goodwin


What do you think a music video should be based on and why?

A band performing in front of a big crowd, in a huge massive arena. The place should be full of people screaming to show how much they love the band because their music is really good.

What kinds of music are you interested the most and often listen to and why?

I am interested in hardcore rock music, I love really loud and up-beat tunes because it’s something you can go crazy in and be wild.

What do you normally look for when watching a music video based on a love story?

Emos and Goths, really dark and scary scenes to really scare the hell out of you. It should involve murder, the girl ending up being a vampire and sucking her husband’s blood, but she will look sexy and not one of them ugly ones.

What do you think is a great theme for a general music video?

Murder will be a good theme because it adds tension and excitement to the scene. It creates horror which everyone loves and it wouldn’t be boring like the other typical boring love songs. I think more people will be attracted to this kind of video.

What kinds of setting/s do you think would be good to use for a music video based on a love story?

In a dark cave, or a grave yard, because that is where the dead live so it makes it even more dark and scary. Or maybe in the city at night, in an empty ally way. The night is known to be dangerous.

What time of the day do you think is perfect for filming a music video, especially a love story?

The night would be the perfect time, because that’s when all the danger comes out and that’s when vampires come as well so it would look really cool. It wouldn’t be as scary if it was set during the day. So the night is when all the action occurs.

The interview: 19 year old, male white - student

Interview 5 - David Goodwin


What do you think a music video should be based on and why?

I think a music video should be based on religion. Most people call themselves Muslims and yet they do all the wrong things. They still wear tight revealing clothes, eat haram food and commit bad things, so a music video based on Islam would be perfect because it will spread the message to al the young Muslims and make them realise the consequences of their actions.

What kinds of music are you interested the most and often listen to and why?

I don’t listen to music, however I do listen to nashids which is a song without instruments used, just a table, an instrument like a drum. They are beautiful songs about Allah and Islam, it makes me proud to be a Muslim and also helps me stay on the right path and keep my deen up high.

What do you normally look for when watching a music video based on a love story?

I normally look for people dressed modestly, especially women, not doing anything haram. If it is a love song then I would look for the by going to the girls father asking for his daughters hand. This is the right way to do it and from this love will grow between the girl and the boy, not by going out together, kissing and touching each other.

What do you think is a great theme for a general music video?

Allah and Islam, showing how great the religion is and how everything about is perfect. Showing the believes and the rewards you get for believing the right and the truth.

What kinds of setting/s do you think would be good to use for a music video based on a love story?

For a love story, I would have to say that the girls house would be a great place because it is where the boy goes to ask for the girls hand, and after if it is accepted then it’s the right place for celebration, but if it is between a husband and wife then it also be set in their house because that’s the place where the wife cooks dinner for her family and her children are playing and growing up so it a very special and meaningful setting.

What time of the day do you think is perfect for filming a music video, especially a love story?

I don’t really mind when, they are both beautiful creations form God so both say and night should be used.

The interview: 21 year old, male Arab - student

Interview 4 - Imran Bashir


What do you think a music video should be based on and why?

Culture and tradition, because I am Afghan I would prefer it to be based on the Afghan culture and their food, clothes and the country itself. It would give other people (non Afghans) a chance to see the good side of Afghanistan and what it is really about, because they are being brainwashed by the media that Afghanistan is just a land where you get bombed all the time but there is more to that.

What kinds of music are you interested the most and often listen to and why?

I love all different kinds of music, form Arabic, Afghan and English, I am always listening to music because it entertains me and helps me concentrate. It feels weird when I am doing something, for example my homework, and if I don’t play music then I would be able to concentrate so in a way music helps me to relax and think properly.

What do you normally look for when watching a music video based on a love story?

For a music video based on a love story I normally look for men respecting women and true love. I don’t like the fact that in most music video women are labelled as an object and for entertainment dressed in revealing clothes. So I would like to see something different to that.

What do you think is a great theme for a general music video?

A happy atmosphere, where everyone is happy and enjoying life. Most of the music videos nowadays are full of street crime and youngsters getting in trouble and going to prison. I would like to see achievement and reaching goals.

What kinds of setting/s do you think would be good to use for a music video based on a love story?

For a love story I would say a big field of flowers, or on a beautiful island, somewhere beautiful and extraordinary where no one else is around and the couple are enjoying each other’s company are both deeply in love. It will make it to a fantasy, where nothing goes wrong which what most people, especially girls, dream of.

What time of the day do you think is perfect for filming a music video, especially a love story?

During the day, if it is going to be set on an island then it should be set during a bright sunny day. The sun makes the day so much brighter and changes people’s moods to much more positive and happy. A love song set in the rain at night would just seem depressing and dull to watch.

The interview: 16 year old, female black/Nigerian - student

Interview 3 - Imran Bashir


What do you think a music video should be based on and why?

I think a music video should be based on children and the younger generation. It should be like a sequence starting off with a baby and him growing up and achieving his or her goals and winning so many prizes and competitions and also getting married and having children and in the end it shows him or her sitting down with his or her grandchildren. It would be different from other music videos so people will be more interested to watch it.

What kinds of music are you interested the most and often listen to and why?

I listen to different kinds of music form Trey songz to Kelly Clarkson, because there is a variety of different kinds of tunes to set the right mood for me, for example when I am feeling down I choose to listen to slow jamz where as if am in the party mood I would choose to listen to Cascada.

What do you normally look for when watching a music video based on a love story?

I don’t really watch music videos but if I was to watch one based on a love song I would probably look for a young couple walking together by the beach or on a date. Something sweet and romantic but not too over the top where it should contain sexual scenes.

What do you think is a great theme for a general music video?

The perfect theme for a music video would be to have loads of different colours; it should involve bright colours everywhere and loads of confetti and colourful balloons to make it lovely and exciting. There should be little kids everywhere, playing and enjoying themselves. So the main theme should be childhood and colour.

What kinds of setting/s do you think would be good to use for a music video based on a love story?

Possibly in a posh restaurant or on the beach, somewhere fun, the fun fair or a theme park would be the best place to set a love song, it create excitement and a lively atmosphere. Also it would look really good at night because all the lights would be. Once again the different colours would add a great effect to the setting. It would also help you shoot the video because you wouldn’t really need any extra lighting.

What time of the day do you think is perfect for filming a music video, especially a love story?

At night, defiantly. It seems more romantic and it is the time when couples usually get together because they are too busy during the day. The night gives the male partners a chance to look after and protect the female partner because it is said to be more danger at night then during the day.

The interview: 17year old, Female English - student

Interview 2 - Amina Diwa Saadat


What do you think a music video should be based on and why?

The music video should be based on the genre of the song. For example slow songs should have a meaningful video to it, such as a sad song shouldn’t have dancing and partying in it because e it would go with the song. It should be slow and sad just like the song. This will prevent people from getting confused and they will understand the song.

What kinds of music are you interested the most and often listen to and why?

I am interested and mostly listen to RNB because it has an upbeat rhythm to it which get going and on my feet. It gives me energy and is really entertaining. It puts me in to a positive mood and I enjoying dancing to it.

What do you normally look for when watching a music video based on a love story?

I look for a young couple, getting along well, maybe someone who has fallen in love with a young attractive girl, and really wants her to know how he feels but doesn’t have the courage to tell her. This is because it brings the audience closer to the boy and creates an emotional bond with him, mainly the females. I also like to see dancing and people enjoying themselves because that is what music and love is all about.

What do you think is a great theme for a general music video?

Dancing!! Everyone enjoys it, no matter what kind of dancing it is, for a music video I the main theme should be dancing and it should have all different kinds of dances in it to show all the dancers about there about different cultures and their traditional dances.

What kinds of setting/s do you think would be good to use for a music video based on a love story?

Mainly I would have to say a club would be the best place for a love story because it is the perfect setting where two people meet, everyone is looking their best, dancing and enjoying themselves so it attracts attention. It gives a positive vibe and has great atmosphere. It could have the guy who likes the look of a girl dancing in the club with her girl friends and cannot keep his eyes off her.

What time of the day do you think is perfect for filming a music video, especially a love story?

Seeing as it will be set in a club then it doesn’t matter because it will be internal, but I would like it to be in the dark with loads of flashing lights everywhere to give that exciting feeling. For a love story it could make the couple want to dance with each other and enjoy their night. It would be really cool if it was in the middle of Las Vages in the streets because that place is full of lights.

The interview: 20year old, male English - student

Interview 1 - Amina Diwa Saadat


1. What do you think a music video should be based on and why?

I believe a music video should be based on sending a message to the community, something about different beliefs and religions. No matter where you come from or what you believe you are still counted as someone. It will bring people together and maybe make people think twice about judging people or racism maybe, even discrimination. This is because there is so much conflict going on the world, especially within Britain and everyone listens to music so I believe that if music with a message like this will really make people think.

2. What kinds of music are you interested the most and often listen to and why?

I don’t really have a favourite but I do love listening to Outlandish and The Script, they create amazing music with real meanings and nothing like checking girls out in a club. Music like that has real meanings about live and taking the right step. It makes people really listen to the lyrics rather than the tune itself.

3. What do you normally look for when watching a music video based on a love story?

I normally look for a great looking couple who really love each other for who they are and not just for material things or looks. If the couple is good looking then most people would want to watch it. So it should be based on a true love story and makes the audience emotionally attached to the song or couple.

4. What do you think is a great theme for a general music video?

Like I mentioned earlier I think a video with a massage to help the world become a better place would be a great theme. Scene of wars and devastation going on around the world and people injured would really give a great message and will definitely attract audiences.

5. What kinds of setting/s do you think would be good to use for a music video based on a love story?

For a love story I think the beach would be the perfect setting for a music video. It is the kind of place where people meet each other and enjoy themselves. Also it has a great vibe and everyone is happy so it will be perfect to hold a love song. Also the city would be another great setting for a love song, especially somewhere like New York because it has a modern up to date atmosphere and everyone gets on with tier own lives. So it makes it seem less like a fairy tale and more like reality that people have their own lives apart from love and relationships but that is the main aspect in their life.

6. What time of the day do you think is perfect for filming a music video, especially a love story?

During the night because it is the time where everyone gets together. During the day everyone is busy with college, university or work but at night it’s the time to relax and just enjoy them. If it’s set in the city then the lights would look amazing in the dark sky, if it is set on a beach then it should be at a sun-set. Sun-sets are really romantic with its different shades of yellows and red filling the sky, it brings the couple closer.

The interview: 18 year old, female afghan - student

Interview Conclusion Drawn

As well doing a questionnaire to find out what our target audience like in a music video and the kinds of music they are interested, we also created an interview. This included open questions to find out more and detailed information on what our audience are interested in.

The first question was ‘What do you think a music video should be based on and why?’ the feed back given to us was mainly that it should be about a love story between a two lovers. The reason for this is mainly because it is one of the main issues in people’s lives these days especially for the younger generation i.e. our target audience. Therefore we need to consider adding something romantic in our video or base it around something to with a relationship in order to meet our target audience’s expectations and needs. This links to question four when we asked ‘What do you think is a great theme for a general music video?’ the feed back from this was quiet similar to the ones we received in question one, the majority of the people said that it should have a love theme and make to romantic.

We also wanted to find out in more detail what kind of settings so for question five we asked ‘What kinds of setting/s do you think would be good to use for a music video based on a love story?’ because we had a draft idea that we were going to use a love song for a video, we wanted our audience to tell us what they would like to see in a love story based music video. The feedback we received was that it should be set in places like on a hill with a sunset because it is romantic or in the city at night because it’s the season when all the lights come on and it will look good in a video with the couple out on a date. Therefore we need to consider using settings similar like that if we were to use a song based on a love story in order to keep our target audience satisfied.

Overall to meet their expectations, we should consider making a love story based video and use settings like on a hill with a view at sun set, or the streets with lights all around them.

Interview

1. What do you think a music video should be based on and why?

2. What kinds of music are you interested the most and often listen to and why?

3. What do you normally look for when watching a music video based on a love story?

4. What do you think is a great theme for a general music video?

5. What kinds of setting/s do you think would be good to use for a music video based on a love story?

6. What time of the day do you think is perfect for filming a music video, especially a love story?

Conclusion Drawn - Questionnaire

The majority of the people we did our questionnaires where female and between the age of 19-21 years of age. Question three was “what kind of music do you listen to?” Nearly 60% of the people we asked said that they are into hip-pop and R‘n’B and just under half said rock/indie. This tells us that most teenagers are interested in hip-pop and R‘n’B therefore we have to think about the kind of music we are going to use in our project, we have to make it similar to either one of these genres in order to meet our target audience’s needs and expectations. Question five asks “when do you usually listen to music?” The majority them said socialising, therefore we have to take on account how we are going to make our music video interesting to watch, how it will entertain our audience which is what they are looking for in a music video.

We found out that our audience are more interested in bands, mainly female bands or male rock bands. For our project therefore we have to find out what kinds of bands there are hand how we can make a video using a band. By meeting their needs we therefore have to choose a song a band has sang and fir the video we could film the band performing it. This links to question eight when we asked them “what kind of location do you prefer for a music video to be set in?” Therefore we have to think about making the video a performance based as most of them preferred it to be set in a studio.

Results