Audience feedback

In order to get feedback from our on what they thought of our music video, we asked them in various different ways to get as much feed back as possible. We made the links available on Facebook because it reaches a wider range of audience as it is a worldwide social network site. We asked them to comment on the video and tell us what they like and dislike about it. The feedback we received from them was; they loved the cartoon effect idea but it should be on through out the whole of the video. They loved that it was set in central London at night during Christmas because the lights gives a great effect to it and makes it look more professional. Some people commented on the band and said that it was a great choice a male band and the band members all looked really professional and attractive which is what our audience look out for when watching a music video.

However we also received some negative feedback via Facebook. Some people said that the video didn’t relate to the song and they got confused and didn’t know what its purpose was. Some said that they didn’t like the cartoon effect and that it ruined colours and was a downfall to the rest of the video. Most of the feedback we got from Facebook were students aged between 16-22 which was brilliant because that was the age category we aimed the video for.

As well as using Facebook for audience feedback, we also used msn and wrote out a short questionnaire to get as much feedback as possible. We wanted to find out their thoughts on camera work and editing. We also wanted to know what they thought of the song and the use of mise-en-scene. The feed back we received from this was all positive. We created a short closed questioned survey and each of our group members asked five people. The kind of feedback we received from this were, that most people thought the music video was different regarding the mise en scene, more than half of them said this when asked “what did you think of the narrative part of the video regarding the use of mise en scene?”, and more than 60% of them said was entertaining when asked “what did you think of the performance part of the video regarding the use of mise en scene. This was one our main aims and we have achieved it according to the results of our feedback. We also wanted feedback on the use of camera work and editing. We asked them “how well was the use of camera work presented in the video?”, more than 80% of the people asked said that the use of various shots and looked professional. Many also said that the hand held camera work was very steady.

Ten out of the fifteen people asked said that they liked the cartoon effect when we asked them what they liked about the editing and all of them said that it was very well edited and looked professional. The negative feedback we got was that some of them thought the characters, the couple, were too young and a few mentioned that they were underdressed but overall it was all positive and the majority was leased with the final product.

Overall, we are very pleased with the final product and the audience feed back because we have met their potential needs on a music video. We have also met the forms and conventions of professional existing products. We have created a video which our audience found entertaining and professional as well but also different and unique which was what we were aiming for.